Clarifying Lotion
Closely working with Thrillion, a leading creative agency, we developed a 15-second CGI animation for Clinique's APAC 2022 campaign.
The animation emphasizes the benefits of the Clarifying Lotion, including its ability to refresh skin cells, improve hydration, and enhance skin clarity for a vibrant glow.
ROLE: Creative Director
I was responsible for the creative direction of this 15-second animation project. This involved leading the look dev, lighting and motion animation.
The animation emphasizes the benefits of the Clarifying Lotion, including its ability to refresh skin cells, improve hydration, and enhance skin clarity for a vibrant glow.
ROLE: Creative Director
I was responsible for the creative direction of this 15-second animation project. This involved leading the look dev, lighting and motion animation.
CREDITS:
CLIENT: Clinique
CREATIVE AGENCY: Thrillion
CREATIVE DIRECTOR (AGENCY): Felix Stim-Fogel
CREATIVE DIRECTOR (CVLT): Yandong Dino Qiu
3D ANIMATOR: James Conkle
PRODUCER: Katya Pavlova
PRODUCTION COMPANY: CVLT
CLIENT: Clinique
CREATIVE AGENCY: Thrillion
CREATIVE DIRECTOR (AGENCY): Felix Stim-Fogel
CREATIVE DIRECTOR (CVLT): Yandong Dino Qiu
3D ANIMATOR: James Conkle
PRODUCER: Katya Pavlova
PRODUCTION COMPANY: CVLT
FULL FILM:
LOOK DEVELOPMENT:
STYLEFRAMES:
KEY VISUALS:
