BlackOut
- 2022 Peloton
OVERVIEWPeloton asked us to create a live-action video capturing the “blackout” moment of a workout—when focus sharpens, determination drives, and all else fades away. In this space, you hear only your breath, as exercises flow seamlessly from one to the next, highlighting the immersive intensity of the experience.
ROLECREATIVE DIRECTOR / STORYBOARDCreative direction and lead storyboard
CREDITSCLIENT: Peloton
Director: Frank Sun
CREATIVE DIRECTOR: Yandong Dino Qiu
STORYBOARD: Dino Qiu, Mark, Lee
PRODUCER: Katya Pavlova
PRODUCTION COMPANY: CVLT