Refresh your Galaxy : Holocreator
- 2025 Coca-Cola X Star Wars
It was a privilege to serve as Creative Director on Holocreator for Coca-Cola x Star Wars’ Refresh Your Galaxy campaign. Two iconic brands, one epic global launch across 50 countries, reaching billions of fans.Coca-Cola &
Star Wars
Holocreator introduces the world’s first real-time AR hologram experience that integrates user-generated content. Fans can map their face and voice to become a Star Wars characters （choice between Jedi, Sith, Trooper, Pilot and Twilek）, creating a personalized 3D hologram. We envisioned this as the next generation of video messaging—an AR 3D video message in hologram form. This blends cutting-edge tech with innovative storytelling, letting fans move from watching Star Wars to living it. The holographic communication tech, once a sci-fi fantasy, is now in their hands, making the galaxy feel closer than ever.The world’s first real-time AR hologram experience that integrates UGC
This 360 campaign includes a cinematic TVC, out-of-home activations, and the digital experience. Holocreator is its beating heart.360 campaign, global launch
Digital Collectible
Additionally, fans can scan any of the 28 unique Coca-Cola can designs to unlock digital collectibles—living posters with parallax animation that bring physical can art to life in a vibrant digital experience.
ROLECREATIVE DIRECTORI led creative concepting, oversaw UI/UX for a cohensive design system, guided Holoshader look development, and directed character design (Jedi, Sith, Trooper, Pilot, Twi’lek) and animation.
I handled client-facing communication, led presentations, and aligned the vision across all parties.
CREDITSCLIENT: Coca Cola, Disney, LucasFilm
EXECUTIVE CREATIVE DIRECTOR (Ogilvy): Aste Gutierrez
CREATIVE DIRECTOR (Hogarth) : Dino Qiu
CREATIVE TECHNOLOGY : Kaare Wesnaes
PRODUCERL: Liz La, Jessica Skewes
CREATIVE AGENCY: Ogilvy NY
PRODUCTION COMPANY: Hogarth
& More
Developed by WPP Open X, led by Ogilvy, produced by our Hogarth team, with support from EssenceMediacom