RALPH LAUREN Holiday Campaign
- 2022 Ralph Lauren
OVERVIEWRalph Lauren sought the expertise of CVLT for their grand 2022 holiday campaign. We formed a direct partnership with the client that spanned from conceptual development to shooting, and extended all the way to post-production.
The project's magnitude was immense, encompassing 21 diverse videos that were distributed among four distinct sub-brands: Polo, Lux, Lauren, and Home. The array of content styles included live-action, CGI, motion graphic, and stop-motion animation.
Paper Mansion
A standout for me was this unique paper mansion — a meticulously crafted paper replica of the Ralph Lauren Women's Flagship store located at 888 Madison Ave.
The paper mansion is fully CG, while the products—sweaters, watches, and more—are captured in live-action, allowing both CG’s creative freedom and live-action’s precise realism. This is the result of our deep understanding of production, CG, and creative direction, enabling us to integrate resources and, through previs and client collaboration, finalize an extremely tight and efficient shooting plan.
Where live-action realism meets CG wonder
ROLECREATIVE DIRECTORCreative direction, art direction, VFX on-set supervision, and animation supervision.
CREDITSCLIENT: Ralph Lauren
CREATIVE DIRECTOR (RL): Dave Oscroft
CREATIVE DIRECTOR (CVLT): Yandong Dino Qiu
VFX Animator: Yongji Chen
PRODUCER: Katya Pavlova
PRODUCTION COMPANY: CVLT