Born Guilty is the story of a lonely and frazzled New York social worker (Rosanna Arquette) who can't resist the urge to intervene in her son Marty's life. This title sequence is designed to give the audience a little back story on how the mom became so dependent on her son.


Role: Lead Illustrator and Designer /Storyboard /Creative Direction 

Creative contribution:

I was leading the creative from the start of the project. By storyboarding out the story, I explored dozens of possiblity of staging and scene transition. From there we quickly decided what those big ten scenes are and how to connect them. 

Art Direction contribution:

The timeline happened in the 80s, we definitly want to get the 80s vibe. By doing a thorough R&D, I came up with the three main actors look. From there me and another illustrator Wenting Wu start to build styleframes for each scene.

Credits:
Title Designer: James Coulson
Illustrator / Animator: Yandong Qiu, Wenting Wu