FENTY Times Square Take Over
I had the extraordinary privilege of creating Fenty Beauty's first-ever 3D billboard commercial. Centered around their iconic product, the Icon Lipstick, I collaborated directly with Fenty's team. Multiple concepts were presented, and ultimately the decision landed on the “giant lipstick” --the simplicity of this idea allowed us to best utilize the 3D illusion to its full potential, making it the most compelling choice.
Every element was designed with an emphasis on impact and scale. We carefully choreographed the movement and lighting to maximize the 3D visual effect, intending to leave an indelible impression on the viewer.
This landmark project made its grand debut on Valentine's Day 2022 in Times Square, attracting attention for two weeks. It was well received – a brief clip on Instagram amassed 2.4 million views and 260,000 likes.
ROLE: Creative Director
I was responsible for the creative direction of this 15-second animation project. This involved conceptualizing the initial idea, creating the storyboard, overseeing the animation process, and directing the lighting.
Every element was designed with an emphasis on impact and scale. We carefully choreographed the movement and lighting to maximize the 3D visual effect, intending to leave an indelible impression on the viewer.
This landmark project made its grand debut on Valentine's Day 2022 in Times Square, attracting attention for two weeks. It was well received – a brief clip on Instagram amassed 2.4 million views and 260,000 likes.
ROLE: Creative Director
I was responsible for the creative direction of this 15-second animation project. This involved conceptualizing the initial idea, creating the storyboard, overseeing the animation process, and directing the lighting.
CREDITS:
CLIENT: Fenty Beauty
CREATIVE DIRECTOR (Fenty): Elsie Woolcock
CREATIVE DIRECTOR (CVLT): Yandong Dino Qiu
PRODUCER: Katya Pavlova
PRODUCTION COMPANY: CVLT
TECHNICAL SUPPORT: BCN Visual
CLIENT: Fenty Beauty
CREATIVE DIRECTOR (Fenty): Elsie Woolcock
CREATIVE DIRECTOR (CVLT): Yandong Dino Qiu
PRODUCER: Katya Pavlova
PRODUCTION COMPANY: CVLT
TECHNICAL SUPPORT: BCN Visual
FENTY TIMES SQUARE TAKEOVER:
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RALPH LAUREN Paper Mansion - 2022 Holiday Campaign
Ralph Lauren sought the expertise of CVLT for their grand 2022 holiday campaign. We formed a direct partnership with the client that spanned from conceptual development to shooting, and extended all the way to post-production.
The project's magnitude was immense, encompassing 21 diverse videos that were distributed among four distinct sub-brands: Polo, Lux, Lauren, and Home. The array of content styles included live-action, CGI, motion graphic, and stop-motion animation.
The outcome was nothing short of spectacular. A standout for me was this unique paper mansion — a meticulously crafted paper replica of the Ralph Lauren Women's Flagship store located at 888 Madison Ave. This piece blended CG paper architecture with live-action products, encapsulating the festive spirit of the holiday season.
ROLE: Creative Director
I was responsible for the creative direction, art direction, VFX on-set supervision, and animation supervision.
The project's magnitude was immense, encompassing 21 diverse videos that were distributed among four distinct sub-brands: Polo, Lux, Lauren, and Home. The array of content styles included live-action, CGI, motion graphic, and stop-motion animation.
The outcome was nothing short of spectacular. A standout for me was this unique paper mansion — a meticulously crafted paper replica of the Ralph Lauren Women's Flagship store located at 888 Madison Ave. This piece blended CG paper architecture with live-action products, encapsulating the festive spirit of the holiday season.
ROLE: Creative Director
I was responsible for the creative direction, art direction, VFX on-set supervision, and animation supervision.
CREDITS:
CLIENT: Ralph Lauren
CREATIVE DIRECTOR (RL): Dave Oscroft
CREATIVE DIRECTOR (CVLT): Yandong Dino Qiu
VFX Animator: Yongji Chen
PRODUCER: Katya Pavlova
PRODUCTION COMPANY: CVLT
CLIENT: Ralph Lauren
CREATIVE DIRECTOR (RL): Dave Oscroft
CREATIVE DIRECTOR (CVLT): Yandong Dino Qiu
VFX Animator: Yongji Chen
PRODUCER: Katya Pavlova
PRODUCTION COMPANY: CVLT
FINAL DIRECTOR CUT:
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More Works:
Clarifying Lotion
Closely working with Thrillion, a leading creative agency, we developed a 15-second CGI animation for Clinique's APAC 2022 campaign.
The animation emphasizes the benefits of the Clarifying Lotion, including its ability to refresh skin cells, improve hydration, and enhance skin clarity for a vibrant glow.
ROLE: Creative Director
I was responsible for the creative direction of this 15-second animation project. This involved leading the look dev, lighting and motion animation.
The animation emphasizes the benefits of the Clarifying Lotion, including its ability to refresh skin cells, improve hydration, and enhance skin clarity for a vibrant glow.
ROLE: Creative Director
I was responsible for the creative direction of this 15-second animation project. This involved leading the look dev, lighting and motion animation.
CREDITS:
CLIENT: Clinique
CREATIVE AGENCY: Thrillion
CREATIVE DIRECTOR (AGENCY): Felix Stim-Fogel
CREATIVE DIRECTOR (CVLT): Yandong Dino Qiu
3D ANIMATOR: James Conkle
PRODUCER: Katya Pavlova
PRODUCTION COMPANY: CVLT
CLIENT: Clinique
CREATIVE AGENCY: Thrillion
CREATIVE DIRECTOR (AGENCY): Felix Stim-Fogel
CREATIVE DIRECTOR (CVLT): Yandong Dino Qiu
3D ANIMATOR: James Conkle
PRODUCER: Katya Pavlova
PRODUCTION COMPANY: CVLT
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KEY VISUALS:
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“Whatever gets you talking” | Seize the Awkward
PSA tackling mental health awareness and all the ways you can reach out for Ad Council + Droga 5.
Stars including Addison Rae, Akinyemi, Avery Cyrus, Bryce Xavier, James Henry, The McFarlands, Meghan Trainor, Molly Burke, mxmtoon and brothers Zach Valentine and Pat Ramirez, help showcase the many ways you can reach out and check in with a friend around their mental health. Checking in with a friend can make a big difference, especially now during the pandemic.
ROLE: Designer / Animator
I indepenetly designed / illustrated the styleframes for multiple shots. Design and animated the end shot and type work.
Stars including Addison Rae, Akinyemi, Avery Cyrus, Bryce Xavier, James Henry, The McFarlands, Meghan Trainor, Molly Burke, mxmtoon and brothers Zach Valentine and Pat Ramirez, help showcase the many ways you can reach out and check in with a friend around their mental health. Checking in with a friend can make a big difference, especially now during the pandemic.
ROLE: Designer / Animator
I indepenetly designed / illustrated the styleframes for multiple shots. Design and animated the end shot and type work.
CREDITS:
DIRECTOR: Kristian Mercado Figueroa
CLIENT: Ad Council
AGENCY: Droga5
PRODUCER: Colin Moneymaker
EDITOR: Reuter
DESIGNER: Katey Marquette
DESIGNER: Yandong Dino Qiu
ANIMATOR: Rafael Perez
ANIMATOR: Trung Bao
ANIMATOR: Lizzi Akana
ANIMATOR: Mitchell Zemil
ANIMATOR: Daniel Cordero
ANIMATOR: Raymo Ventura
STORYBOARDS: Syd Fini
COMPOSITOR: Kayako Ono
COLORIST: Phil Choe
DIRECTOR: Kristian Mercado Figueroa
CLIENT: Ad Council
AGENCY: Droga5
PRODUCER: Colin Moneymaker
EDITOR: Reuter
DESIGNER: Katey Marquette
DESIGNER: Yandong Dino Qiu
ANIMATOR: Rafael Perez
ANIMATOR: Trung Bao
ANIMATOR: Lizzi Akana
ANIMATOR: Mitchell Zemil
ANIMATOR: Daniel Cordero
ANIMATOR: Raymo Ventura
STORYBOARDS: Syd Fini
COMPOSITOR: Kayako Ono
COLORIST: Phil Choe
Full film:
Moments:
Styleframes:
More Works:
Kwai 9th Anniversary Motivation Animation
This short video I direct is to celebrate Kwai's "Annual Employee Incentive Program".
The increase in the number of years that employees have worked at Kwai means that their importance in the company has become even more important and this video is used to recognize this change and celebrate 2020's anniversary.
As the fastest-growing short video platform in China, Kwai (快手), with an average of 300 million daily active users, owes its success to a robust company culture. This video was created in celebration of Kuaishou's ninth anniversary, serving as a motivational piece for employees. Kwai is like a college campus, continually attracting like-minded individuals to meet, learn, and grow here. With mutual support and inspiration, every employee feels pride as the company flourishes. This is the positive energy our animation aims to convey.
Working with our client Kwai and the team in China has been an interesting experience. We collaborated across time zones with a talented Chinese team and completed the entire video production in just three weeks.
ROLE: Art Director
I art directed the entire film from lighting, color, animation to dynamic simulation.
The increase in the number of years that employees have worked at Kwai means that their importance in the company has become even more important and this video is used to recognize this change and celebrate 2020's anniversary.
As the fastest-growing short video platform in China, Kwai (快手), with an average of 300 million daily active users, owes its success to a robust company culture. This video was created in celebration of Kuaishou's ninth anniversary, serving as a motivational piece for employees. Kwai is like a college campus, continually attracting like-minded individuals to meet, learn, and grow here. With mutual support and inspiration, every employee feels pride as the company flourishes. This is the positive energy our animation aims to convey.
Working with our client Kwai and the team in China has been an interesting experience. We collaborated across time zones with a talented Chinese team and completed the entire video production in just three weeks.
ROLE: Art Director
I art directed the entire film from lighting, color, animation to dynamic simulation.
CREDITS:
CLIENT: Kwai / 快手
CREATIVE AGENCY: 大格 & 随机造物
CREATIVE DIRECTOR: Xun / 王洵
ART DIRECTOR: Yandong Dino Qiu / 仇延栋
3D ANIMATION & RIGGING: Han / 郝爽 & 徐泽
MODELING & VFX & RENDERING: 鲁鸿硕 & 屈径
MOTION GRAPHICS: Xun / 王洵 & Raelyn / 王蕴
MUSIC & SOUND DESIGN： 大鹏
CLIENT: Kwai / 快手
CREATIVE AGENCY: 大格 & 随机造物
CREATIVE DIRECTOR: Xun / 王洵
ART DIRECTOR: Yandong Dino Qiu / 仇延栋
3D ANIMATION & RIGGING: Han / 郝爽 & 徐泽
MODELING & VFX & RENDERING: 鲁鸿硕 & 屈径
MOTION GRAPHICS: Xun / 王洵 & Raelyn / 王蕴
MUSIC & SOUND DESIGN： 大鹏
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