Kwai 9th Anniversary Motivation Animation
This short video I direct is to celebrate Kwai's "Annual Employee Incentive Program".
The increase in the number of years that employees have worked at Kwai means that their importance in the company has become even more important and this video is used to recognize this change and celebrate 2020's anniversary.
As the fastest-growing short video platform in China, Kwai (快手), with an average of 300 million daily active users, owes its success to a robust company culture. This video was created in celebration of Kuaishou's ninth anniversary, serving as a motivational piece for employees. Kwai is like a college campus, continually attracting like-minded individuals to meet, learn, and grow here. With mutual support and inspiration, every employee feels pride as the company flourishes. This is the positive energy our animation aims to convey.
Working with our client Kwai and the team in China has been an interesting experience. We collaborated across time zones with a talented Chinese team and completed the entire video production in just three weeks.
ROLE: Art Director
I art directed the entire film from lighting, color, animation to dynamic simulation.
The increase in the number of years that employees have worked at Kwai means that their importance in the company has become even more important and this video is used to recognize this change and celebrate 2020's anniversary.
As the fastest-growing short video platform in China, Kwai (快手), with an average of 300 million daily active users, owes its success to a robust company culture. This video was created in celebration of Kuaishou's ninth anniversary, serving as a motivational piece for employees. Kwai is like a college campus, continually attracting like-minded individuals to meet, learn, and grow here. With mutual support and inspiration, every employee feels pride as the company flourishes. This is the positive energy our animation aims to convey.
Working with our client Kwai and the team in China has been an interesting experience. We collaborated across time zones with a talented Chinese team and completed the entire video production in just three weeks.
ROLE: Art Director
I art directed the entire film from lighting, color, animation to dynamic simulation.
CREDITS:
CLIENT: Kwai / 快手
CREATIVE AGENCY: 大格 & 随机造物
CREATIVE DIRECTOR: Xun / 王洵
ART DIRECTOR: Yandong Dino Qiu / 仇延栋
3D ANIMATION & RIGGING: Han / 郝爽 & 徐泽
MODELING & VFX & RENDERING: 鲁鸿硕 & 屈径
MOTION GRAPHICS: Xun / 王洵 & Raelyn / 王蕴
MUSIC & SOUND DESIGN： 大鹏
CLIENT: Kwai / 快手
CREATIVE AGENCY: 大格 & 随机造物
CREATIVE DIRECTOR: Xun / 王洵
ART DIRECTOR: Yandong Dino Qiu / 仇延栋
3D ANIMATION & RIGGING: Han / 郝爽 & 徐泽
MODELING & VFX & RENDERING: 鲁鸿硕 & 屈径
MOTION GRAPHICS: Xun / 王洵 & Raelyn / 王蕴
MUSIC & SOUND DESIGN： 大鹏
FULL FILM:
STORYBOARD:
MOMENTS:
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